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Yeah, not that kind. No, instead we are interrupting our regularly scheduled discussions of my sex life for a quicky rant about douchey commercials. Literally.

So, last night we were catching up on some tv shows on hulu, which meant we also got caught up on some commercial watching. And, my god were some of those commercials strange.

The one that stood out in the sea of odd, though, was the Summer’s Eve “Hail to the V” commercial for “feminine wash and cloths.” I am probably way behind the times here, and you’ve seen this commercial about a million times. But, just in case you haven’t, the commercial starts out saying that “it” is the cradle of life, the center of civilization and that men have fought and died for “it.” “It’s the most powerful thing on earth.” So powerful that “it” apparently can’t be named. Maybe “it” is kind of like Voldemort that way.

So, we ladies really ought to “show it some love” by buying “it” some products that “it” certainly doesn’t need and might even be actively harmful to “it.” “Hail to the V.”

Here it is if you want to watch it:

Anyway, I am grateful that Summer’s Eve has decided to move away from blatant attempts at shaming women into buying their unnecessary products because we all know that vaginas are stinky, and how could us ladies ever feel good about ourselves walking around with pussies that smells like pussy instead of flowers? It’s a mystery to me.

“Show your vagina some love” is a big improvement over “feel bad about your stinky, stinky vagina.”

But, I think the Summer’s Eve marketing people may have swung too far in the other direction with this one. I am all about respecting the vagina, even loving the vagina. But, worshiping the vagina–that’s taking things more than a little bit too far (unless that’s your thing, which is a rather different story).

In 32 seconds the Summer’s Eve people manage to imply that female power is all in your pants and that men are basically posturing animals in rut attempting to win a chance at some pussy with violent displays of physical dominance.

Ladies bring vagina to the table and men are so incensed by the power of this that they go all caveman and start whacking each other with sticks. Which makes us ladies very happy because everyone know that what a girl wants is the man who is best at whacking other men with sticks. Or so I gather from watching the women featured in this commercial who seem quite pleased by the the power their vagina’s are exerting over the guys fighting with sticks (swords and lances).

Basically, this commercial manages to demean both men and women at the same time, which is really quite a neat rick when you think about it.

So, swing and a miss there Summer’s Eve marketing people. Swing and a miss.

Extra special post bonus video link because it refuses to properly embed. While I was looking for the commercial video, I also found this Colbert Report segment mocking another problematic Summer’s Eve ad. I laughed until I cried.

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